The obligatory IMATS "Haul"

Thu, 27 June, 2013 12.29

My IMATS haul -
temptu pro airbrush foundation and concealer palette (in order to compare to Airbase)
MAC orange corrector
MUFE HD foundations
MUFE face and body foundations (waterproof or at least resistant)
MUFE Aqua seal (sets and waterproofs all powder makeup/ glitter/shimmers)
MUFE waterproof lip liners, eye pens, and lip colors, aqua cream (yep brides and celebrities need to keep makeup on)
Duo eyelash glue
Eve Pearl small  thumb palette for mixing colors
Eve Pearl trifold razor for trimming eyebrows
Beauty blender sponge (sheer curiosity to see what the hype is about)
Kryolan interferenz cream palette (fantastic for crazier stuff but also for adding shimmer or highlights to face, lips...)
OCC lip tars
disposable mascara wands and lip brushes to give away for brides
Kett Cosmetics wax-based foundations (a few more that I didn't have)
Eldora individual eyelashes, pack of 8 for 15pounds!
Royal Langnickel brush apron/roll with more space(!)
MUFE big brush pouch (Danni's pounch) for quick set up on the job and transportation.
Boat load of brushes!! ranging from 3-6 pounds each. 

A lot of the products I've worked with but many are things I was curious about and wanted to compare to my other tried and tested products. 

They also had the BBU palette (Bobbi Brown) but in the end I resisted the urge. Perhaps they'll make a new one by the time my RCMA creams are finished... Perhaps not. 

Also passed up the new handy concealer corrector palettes from MAC as well as their lip palettes... felt like it was a bit too pricey even with discount, compared to the amount of product... Feel free to correct me if you feel otherwise. Here or inbox me!

Wishing you a lovely afternoon!


IMATS London 2013 - experience

Wed, 26 June, 2013 15.29

So, as some of you know the International  Make-Up Artist Trade Show is hosted in various cities around the world every year. I think Sydney, Toronto, LA, New York and London. Please let me know if you have any practical questions regarding attending, prices and how it all works.

This was my first IMATS so I was quite excited. The Pro-Only Hours were on the Friday June 21st. Lots of space to go see all the vendors, compare products and plan purchases. Saturday and Sunday the event was open to the public which means it was filled with make-up loving bloggers, pros, and everything in-between! 

Unfortunately I was only there for Friday and Saturday and missed out on some great lectures/workshops on Sunday. I would recommend staying for the entire three days. Pro Day for shopping without the masses, and the weekend to suck up tips, experiences, and knowledge from all the speakers. 

I was a bit disappointed that the discounts remained unchanged on the public days as well, meaning there was no additional discount for us pro's who do a LOT of make-up shopping (!) compared to other make-up lovers, bloggers, etc. And although they do have to pay for their tickets, that doesn't really balance out the lack of extra promised discounts to the pros (in the IMATS marketing). I did meet lots of make-up artists from other countries, some who had attended IMATS in LA, who said pro prices were at 50% of the prices during the "public" days.

Brands such as MAC and Make-up Forever offered the equivalent of their regular pro discounts, so purchases there are not worth it unless you live in Sweden ;) The MAC store at NK, Stockholm recently started offering the MAC pro discount, but with taxes being what they are on cosmetics in Sweden... I only plan on making emergency purchases here, and stocking up when traveling in NYC or London. Guru Emporium for example offered no particular discounts at least on Kett wax-based foundations compared to their online prices. On the other hand shipping and customs fees to Sweden are quite pricey.

The best things about IMATS London 2013 was the chance to get all the vendors on one spot, look around, be inspired by the various pictures, models, colours, and products all around, as well as the lectures, Q&A sessions and demonstrations during the weekend. The speaker sessions mostly overlapped so it was quite difficult to prioritize as one ended up missing a lot of information from those one left early/came late to. In many cases the beauty/fashion topics ran parallel to 
theatre/sfx topics which is often good as many times you will be interested in one or the other. I for one, would have loved to attend ALL of them!

I will definitely be attending another IMATS in the future, mainly to soak up as much info as possible. Säg till om du har frågor angående praktiska detaljer eller annat gällande IMATS. Så kan jag dela det jag vet i alla fall!

Rekommenderas varmt! :-)
Lite då och då - om du är ett mycket erfaren proffs (mycket information var bekant, och vissa föreläsningar är riktade mot nyare muor med tips och hur man skaffar sig en agentur osv) eller om du behöver göra inköp och ändå befinner dig utomlands. Då kan man ändå komma in gratis. Med Pro Gold Card kortet kommer du in gratis alla dagar och slipper köa.  Oftare - om du är i startgroparna, då skulle jag säga att det är värt pengarna! Med vanliga Pro Card kortet kommer du in gratis på pro eventet (tror jag) men inte på de publika dagarna. mer info på:


A blog in English, or Swedish with tips, news, work, experience as a freelance make-up artist, based in Stockholm, Sweden. (corp/commercial) (bridal)

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